Inside BNSF Railway's TA Transformation with Kelly Jimenez
On this episode, host Ryan Dull is joined by Kelly Jimenez, Director Talent Acquisition of BNSF Railway. Kelly shares insights into the transformative journey of talent acquisition at BNSF, emphasizing the integration of technology and strategic data analysis to enhance recruitment outcomes.
Key Takeaways:
(02:21) Kelly's unexpected entry into the TA field.
(03:10) The significance of adapting recruitment strategies to technological advancements.
(05:38) The role of BNSF Railway as a major employer in Fort Worth and its impact on Kelly's career.
(12:28) Challenges and strategies in hiring for a large, unionized workforce.
(19:17) The targeted approach in college recruitment to maximize ROI.
(21:40) Success in filling a significant portion of BNSF's college recruitment plan ahead of schedule.
(22:24) Ongoing challenges and future initiatives in TA within small market towns.
Resources Mentioned:
BNSF Railway
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